How to be successful on OnlyFans – 14 Key Things To Know

So you’re wondering how to be successful on OnlyFans?

Then don’t worry, you’re in the right place. 

Follow the principles we outline below and you are practically guaranteed to make it as a successful OnlyFans content creator.

But first… interested in how to get to the top 1% of OnlyFans creators?

Niche Down

To be successful on OnlyFans you really need to have a niche, a “kink” or “content style”.  

Then this becomes part of your brand & your persona and your online personality.   

Every aspect of your content – your clothes, props, the way you talk, the way you type, how playful you act –  all should reflect your chosen persona.  

Some of the more popular OnlyFans niches or personas are: 

  • Bratty
  • Pornstar 
  • Innocent/Kawaii/Cute
  • Cosplay 
  • Findom 
  • MILF  
  • Athletic  
  • Yogi  
  • Fitness Babe 
  • College Slut 
  • Dominatrix 
  • Stoner 
  • Squirter 

You can look at successful creators to see how they brand, and how they show their persona, and also where and what they post, for example – on Reddit.  

I point out several successful content creators in 8 different niches in our free ebook on choosing a niche:  

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Learn how to make high-quality content


If you’re asking the question “how to be successful on OnlyFans?” – you should know that learning how to make quality content is going to be key.

First, you need to learn *how* to make content.

Start with some basic equipment: an iPhone, ring light, and a Bluetooth remote control tripod.

onlyfans starter kit

onlyfans starter kit

What type of content are you going to make? That is largely up to you.

But for sure you are going to need promo content. So getting at least 1 professional photoshoot is never a bad idea to give you a base of promo content. Bring multiple outfits to this shoot.

You need promo content.

But you also need “paid” content. Often (but not always – it’s up to you) paid content is more explicit content.

If you can practice and get comfortable making a few of these types of videos (if you’re comfortable with explicit content):

  • Solo
  • Solo with toy
  • JOI (google it 😉)

Then this can serve as a base for your PPV content.

If you can get 3-5 good quality videos recorded, you’re well on your way to your first $1,000 month and becoming successful on OnlyFans.

A content repository of 30-50 promo pics & gifs, and 3-5 longer videos to sell is a good starting point to begin becoming really successful on OnlyFans.

Eventually, you need to get into a “groove” of making content – this is a personal process.

For example, maybe you shoot a longer video twice a week. From this ONE video you get:

  • Promo content (pictures & gifs for social media)
  • Teaser content (free short video previews for OnlyFans)
  • Longer video (for selling)

If you get to this point you’ve practically got OnlyFans on lock 😉

If you’re struggling for content ideas then read 44 OnlyFans content ideas.

Use social media to promote Onlyfans

How to get followers on onlyfans

At the end of the day, the answer to “how to be successful on OnlyFans” is getting more OnlyFans subscribers, and getting more traffic to your page.  

Traffic = Eyeballs and Eyeballs = Profits.

It’s that simple.

You should think of social media as the “top” of your OnlyFans sales funnel.

onlyfans sales funnel

onlyfans sales funnel

There are 2 main ways to get traffic to your page

  1. Promoting on social media
  2. Shoutouts (on both social media & OnlyFans)

There are so many social media platforms out there it can be hard to know which ones to focus on.

But you should for sure be using MULTIPLE social media platforms to promote your OnlyFans. Pick from:

  • Reddit 
  • Twitter
  • Instagram
  • Tiktok
  • Snapchat

Each platform has pros and cons, some are more friendly to OnlyFans creators (Reddit, Twitter), and others you need to be very careful on when promoting OnlyFans (Insta, Tiktok).

We recommend trying out each of the above (it kinda depends on your niche too, for example, kawaii stuff does very well on Tiktok while DOM stuff does very well on Twitter) and after a while, you’ll find 1-3 main platforms that you focus on because you’ll notice that you get the most traction on some particular platform(s).

For more in-depth info read how to get followers on OnlyFans.

Use Reddit

How to be successful on OnlyFans using Reddit

If I could recommend just ONE social media platform for how to be successful on OnlyFans in 2021… it’s gotta be Reddit.

  • Reddit has 21 BILLION average screen views per month.
  • Reddit has pre-built communities for your NICHE.
  • Reddit is OnlyFans content creator FRIENDLY (mostly!).
  • Reddit is LOW-COMPETITION because a lot of creators don’t even know how to start a Reddit account.

Reddit is not as difficult as it seems. (Protip for newbies: don’t focus on “Onlyfans promos” subreddits)

There are just 3 steps to getting started on Reddit:

  1. Set-up Reddit Account
  2. Find subreddits for your content
  3. Post your content without getting banned…

I break these steps down in detail inside our FREE Reddit guide.

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Use Shoutouts


How to be successful on OnlyFans using Shoutouts

Purchasing a few shoutouts is a good idea when you’re starting out to get your profile going with some momentum.  

But once you’ve got some followers you can start to use Shoutout For Shoutout (S4S) so you’re not paying for shoutouts every time.  

S4S is when you and other content creators all shout out each other’s page in agreement.  

Try to get shoutouts from models in your niche with as many followers as possible.  

To get this type of shoutout lookout for S4S groups on Twitter, Telegram, and Reddit. 

Or just DM other creators directly and set up a S4S group yourself.

Optimize Your OnlyFans Profile

optimise your profile

If we’re talking about how to be successful on OnlyFans then your OnlyFans profile cannot be ignored.

There are 4 very important elements to your profile. They are: 

  1. Your profile photo 
  2. Your cover photo 
  3. Your bio 
  4. Your username 

1) Your Profile Photo

This needs to be on point.

No bathroom selfies. No dark lighting. 

You want a BRIGHT and EXCITING profile photo that captures attention. 

You don’t need a professional photographer but it also wouldn’t hurt… Use Apps to edit and enhance your profile picture (there are loads of great free apps on the app stores)

If you’re OnlyFans is posting nudes, show off your BEST ASSET in your profile pic (but not full nudity – full nudity is not allowed in profile and cover photos) Try and make your profile photo relevant to your NICHE and STORY we talked about in the introduction. 

2)Your Cover Photo 

Keep in mind the orientation of this photo – its landscape…

W I D E. 

So you need a wide photo. For example, full-body shots of you lying down. 

This type of pose works well:  

cover photo example

Another option is to use a little collage of images to fill up the cover photo. 

cover photo example

You can do this with basic Canva skills (free & easy) OR simply hire someone to do it on Fiverr – just look up graphic design/photoshop jobs, pay $5, and give your photos and they will make you a nice collage like this in less than 24 hours: 

If you want to add text or special offers to your cover photo – again use Canva if you know how or just have someone on Fiverr do it. 

3)Your Bio 

Your bio should CLEARLY state what your profile is about. What type of content do you post. What it is that you’re offering. BUT it should also be fun, playful, personal, and use emojis (if this suits your personality, story, and niche). 

Think about your niche, the personality you want to get across, and your background story.

Need some bio ideas? Then read OnlyFans bio ideas & examples.

4) Your Username

Change your username to something memorable, don’t be another ‘u241079’.

Add ‘free’ to the end of your username for your free account. Like ‘@yourusernameFREE’ and your paid page username would be simply ‘@yourusername’.

Try and connect your username to your niche, personality, and story.

Mass Messaging

mass messaging

The mass DM feature lets you send a DM to ALL (or to some) of your subs at once. This feature is great for selling PPV content.

However, you don’t want to spam your subs with locked posts in DMs all the time.

If you do mass DM often try to throw in some free content, or just a friendly text now and then.

It doesn’t have to always be PPV, that gets spammy. Try a cute ass pic saying goodnight or simply messaging “hi, are you up? Xx”.

So how to be successful on OnlyFans with mass messaging? Use the feature smartly and don’t be overly spammy. Add good captions to any PPV videos you send in the DMs.

Retain your Subs


OK, so to answer the question “how to be successful on OnlyFans? we talked about how you need to attract attention to your page, get more followers and subscribers.

That is the most important, fundamental part.

BUT to be really successful on OnlyFans you also need to think about RETAINING the subs that you already have too.

The more subs you retain = the more subscription money you get and the more EYEBALLS you get on your PPV content.

Here are 3 tips on retaining your subs that will make you on OnlyFans success story.

Keep promoting 

A lot of fans come and go. It’s just the nature of the business.  

A large percentage will only sub for a month or two and then leave.  Some come back later, others don’t – this is why you keep promoting.   

Don’t change your price often 

For your subs who are on auto-renew, they will just automatically re-sub without having to do anything.  

But, IF you change your pricing a message will be auto-sent to all of your subs letting them know of your updated price and they will have to click a button and re-confirm they want to stay subscribed to you at your new price.

Don’t give people this opportunity to un-sub.

Do you know the way all great services like Amazon Prime and Netflix offer free trials these days? That’s because they KNOW that a huge chunk of people will simply forget or not be bothered to cancel their subscription.

Rewards Re-bill’s  

Unless you’ve got a huge number of subscribers. You should be going for a personal touch and engaging with your best buyers & tippers. It’s a good idea to reward re-billed with a free photo set or video.

But only send a reward when they actually rebill and not before, there are a lot of scams where people claim their rebill reward and then don’t actually rebill.   

Always be Testing

always be testing

In marketing, you always want to be testing.


Change up your PPV captions, PPV previews, mass DM content, when you post content, what type of content you post, DM scripts.

Always test and find out what works.

This is a process of constant improvement.

Looking for caption ideas for your social media and OnlyFans posts? Then use our free caption generator to get your creative juices flowing!

Run Sales Occasionally

Don’t run sales too often as that cheapens your brand.

But when you do run sales always add elements of scarcity or urgency like:

  • “20% off only for the next 10 subscribers” (scarcity)
  • “15% off only for the next 6 hours” (urgency)

Layering in proven sales & marketing tactics like scarcity and urgency is a key part of the equation when it comes to how to be successful on OnlyFans.

Connect with other Content Creators

make friends

DM other content creators on Twitter, Insta, Reddit, & free OnlyFans.

Comment on their promo posts.


 You guys can become friends and support each other, learn from each other,  like and comment on each other’s posts.

You can find access to promo, S4S, and drop groups, and advice groups this way.

It’s good to surround yourself with other people on the same path as you to keep you motivated, engaged, and full of new ideas.

Online groups are a great way to do this.

So when it coming to how to be successful on OnlyFans this is an underrated tactic and should not be ignored.

Spend your time on high ROI activities

Spend your time on high ROI activities

Successful people value their time above all else. Even money.

They know that time = money.

And when it comes to how to be successful on OnlyFans you need to make sure that you’re spending your time on the things that actually put money in the bank.

Promoting will always be your highest ROI (Return on Investment) activity.

Promoting means eyeballs and traffic into to the top of your sales funnel.

Content creation & DMs/engagement are the next two highest ROI activities.

Example time split:

  • 40% social media building, marketing, and promotion 
  • 20% creating new content 
  • 15% fan interaction and building relationships 
  • 10% connecting with other content creators and promoting each other 
  • 10% brainstorming new and unique ideas 
  • 5% researching new methods and learning new strategies

Show Up Every Day

consistency is key

Successful OnlyFans content creators are consistent. 

They show up every day. 

They promote their OnlyFans page every day, on multiple platforms. 

They post OnlyFans content every day.

Schedule content.

Dedicate time to clean their DMs.

Reply to Reddit comments.

They show up every day and put in the work.

A lot of new models get attracted to OnlyFans by alluring stories of easy money and new houses.

But the reality is that you HAVE to put in the work, especially in the beginning.

And those who show up every day, for 6+  months in a row, and put in the work…

THEY are the ones who succeed.

never give up

Invest In yourself & Your Brand

invest in yourself

This is the BIGGEST mistake I see new OnlyFans creators make…

NOT investing their profits back into themselves, their brand, and their education.

I’ve seen it time and time again.

A new creator gets to $500 to $1500 a month and spends all of that money on stupid stuff that has no relation to growing their OnlyFans business.

Until you hit really good money (whatever that means to you, whether that’s 2k or 20k) you should be investing a SIGNIFICANT portion of your OnlyFans income back into your OnlyFans business.

ALL successful people know this – you must invest to earn more.

“Invest in what?”  – you might be asking.

  • Better lighting and equipment
  • Props
  • Weekend getaways for content shoots
  • Shoutouts
  • Lingerie/costumes
  • Useful software, that can auto-follow people who subscribe to you (this is the tool I recommend 30% OFF

But most importantly of all – INVEST IN YOUR OWN EDUCATION.

As on OnlyFans content creator, you are in charge of content creation, editing, customer relationship management, sales & marketing for a BUSINESS.

You don’t need to go crazy or sit in a library like a nerd but learning the most important sales & marketing stuff will make you one step ahead of the crowd in what has become a very competitive OnlyFans market.

And I promise you that 6 FIGURE OnlyFans is THE BEST all-in-one, A-Z, BIBLE of OnlyFans.

If you only invest in one book or course for your education 6 FIGURE OnlyFans is the ONLY way to go.

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It covers everything you need to know to be successful on OnlyFans:

✅ Little-known fan psychology that turns $5 fans into $500 fans 

✅ The profile ‘tricks’ that all Top 1% models follow  

✅ Why certain pricing mistakes you make are destroying your fanbase 

✅ How to pump out 100’s of pieces of content without crashing  

✅ Common social media ‘hacks’ that are killing your content 

✅ Copy and paste the exact messages that have generated (a top 0.1% model) $500k+

✅ Swipe her personal sub CRM (customer relationship management) Template

Here’s a quick snapshot of what others have to say about 6 Figure OnlyFans:

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So if you’re serious about being a SUCCESSFUL OnlyFans content creator…

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Frequently Asked Questions

The key to getting more OnlyFans followers and subscribers is getting more traffic to your page. Traffic = Eyeballs and Eyeballs = Profits. To get more traffic to your page promote your page on multiple social media platforms and leverage shoutouts (either/or paid shouts or S4S Shoutout for Shoutout)

The average OnlyFans user makes $180/month.

Yes you can be successful on OnlyFans even if you don’t have a following when starting out. It just means that the first few months with be slower in comparison. You need to have realistic expectations and put in the work every day for those first few months when starting with no followers.

You do not need to show your face to make money on OnlyFans. There are MANY successful models who make a lot of money without showing their face. You should study these models to see how it is that they are successful even without showing their face. You will see some common themes and niches (fit/athletic/Arab/big ass/big breasts – these niches tend to do well faceless) if you examine successful faceless creators.

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